The wording and how you present your advert is important... and the main aim is to obviously "get it seen." There are a few basic guidelines that should be followed for a successful advert:
- ALWAYS include photos of the Holiday Home - and of YOUR Holiday Home (!) - no stock photos: Effectively it's "false advertising" if you use brochure pictures, as even if you have the same make & model - you are advertising something you do not own! The guest expects to be able to see exactly what they are booking, not browse through pictures of a "show home!"
- Make sure the photos are clear & in focus! (Top tip is to take them on a nice, sunny day so the feeling of "holiday" is there, rather than a day where it's pouring with rain & miserable!)
- Never have people in your advertising photos! Looking at a photo of the kitchen with poor ole Mum stood washing up in the corner does not give a professional image of your rental service!
- Always remove any belongings etc out of shot - a nice photo of the living area with a pile of shoes, coats etc does not give the right impression.
- Think of estate agents! Try to take your photos giving the best impression you can of the space you are photographing, this isn't always easy in the smaller rooms!
- Take loads, then pick the best ones for the ad... no point in having 100s of photos showing the same thing.
- Don't use any photos from your park's website! If you want a picture of the park itself, take them yourself. All of your park's photos are subject to copyright.
- Think carefully about how to word your advert. Pick out the main points that you feel are important and make sure they are relevant to your rental service.
- Always include how many bedrooms and the berth (for example, many Owners have a 3-bed, but limit numbers to 6. If that's the case - state it, so guests don't "presume" it is an 8-berth)
- Always state where the Holiday Home is (!) and not just the name of the park - a guest in Manchester will not necessarily know that "Camber Sands" is in East Sussex!
- Always state the company, (Haven, Park Resorts etc):- some guests prefer to stay with one in particular and are not interested in looking at anything else. (Saves wasted enquiry time!)
- NEVER WRITE YOUR ADVERT TOTALLY IN CAPITAL LETTERS. IT MAKES IT VERY DIFFICULT TO READ LINES OF TEXT, ALL SQUASHED TOGETHER IN CAPS AND YOUR POTENTIAL GUESTS WILL SOON GET VERY FED UP OF TRYING TO READ THROUGH IT & WILL GIVE UP. IT DOESN'T LOOK RIGHT, WON'T MAKE IT STAND OUT AT ALL - APART FROM BEING DIFFICULT TO READ - AND CAN EVEN GIVE THE IMPRESSION YOU ARE CONSTANTLY SHOUTING!
- Don't waffle! Your guests don't need to know the "ins & outs" of absolutely everything at the point of advertising! Endless text will just remain unread, as again the guest just won't bother reading an epic. All they need are the basics. Even looking at simply paragraphs of text before they start to read it, will put most of them off before they've even looked at any of the details you have written. If you waffle on about kettles & toasters being included the guest will lose interest very quickly, yawn, & will start to move onto other ads - as what they are reading on yours is surplus to requirements and just goes on & on & on...
- Never list all your available dates in one hit - at the beginning of a season this list can be quite lengthy and again, the guest will just lose interest in your advert.
- Check spelling & grammar! Thers nothing wurse than a badly writen advert ful of speling mistaks and evrything in onebig longsentance wit no comas, ful stops, or paragrafs at al. It wil giv totaly the wrng imprsion of any rental cerivse you are atempting to provid and loks totaly unproffessionol!
- Remember to keep your advert up-to-date and fresh, guests get bored quickly of looking at the same thing!
- Add any offers or discounts regularly
- Try to keep the advert visual - pictures work better than heaps of text!
- Try to respond quickly to enquiries, the longer you take to reply - the quicker someone else will get "your" booking.
ETK wish you a successful 2015 rental season